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The best-selling book that reveals how your business or brand can be bold, building belonging and attract a band of devoted followers.
No.1 bestseller on Amazon in 3 categories (Brand and Marketing, Small Business, Entrepreneurship)
Finalist - Best Book, Sales & Marketing, The Business Book Awards 2022


Why brand loyalty is dead – and why your business may already be finished (unless you take this one step)
How we can take the positive lessons from cult leaders and cult groups to use to our advantage without being manipulative or coercive (there’s a big difference with intent)
Why great businesses don’t always build great brands (and what to do about it)
The No.1 reason why most people don’t follow the CultBrand Method (and why it may not be right for you either…)
How to connect with your ideal clients the right way so they become inextricably tethered to your brand
Why building a cult following is the foundation for growing a stronger brand (it’s all about belonging and identity)
How building a cult following transforms the 6 biggest weaknesses in your business into your 6 biggest strengths
I accidentally started a cult following and grew it with the minimum of effort, all thanks to this one factor that kept me consistent and focused (it’s the No.1 hack for consistency)
Why you’re never going to get the insight you need from focusing on unicorn brands like Apple and Tesla (and who to search out instead)
How we managed to build a community that became self-perpetuating within weeks (so we could avoid wasting time and effort trying to get people to engage)
Why constantly breaking the rules is the only way to grow a business, brand or following (and when NEVER to break the rules)
The 7 steps to starting and growing a cult following that attracts ‘right fit’ clients and makes your competitors irrelevant
How to get your most devoted followers to become your very own remote sales team recruiting more followers while you sleep
Why your followers will buy from you again and again when the act of buying is more than a transaction (here’s why you need The Hierarchy)
And a whole lot more…
BONUS RESOURCE #1 - The 7-Step Cult Mini-Course
In 7 simple, easy to consume lessons, discover how to apply the principles in How To Start A Cult with examples of real world cult brands

I also share how to do exactly what we did when we built our community and brand.
And the 7 key steps that I now apply to any business, brand, community or coaching business I work with to ensure they achieve cult-like status.
You, too, can unlock the path to a better way of building your brand or business
"Simply brilliant... This is absolutely spot on and brilliant. All of the best advice about starting g a small business with a cult following. I’ve tried about half of these things already and they absolutely are effective.' Scott W. Kummer
"A must-read for entrepreneurs - How To Start A Cult is a book all about bringing together a truly invested tribe in your business" Emma Holmes
"Humorous and moves along at a cracking page - Important points are emphatically made while the reader is not treated as an idiot. Well worth the read for anyone trying to mobilise groups of people in an increasingly noisy world." Fred Copesake
"Get ready to consider doing things very differently with your brand - How To Start A Cult is readable, totally engaging, with great practical examples throughout. Loved it. Buy it" Imogen Gold
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